Physical product
WheelShields
From a rider’s problem to a real product.
A longboard accessory designed around wheel bite, the contact between a wheel and the underside of a board.
- My role
- Founder & product development
- Project status
- Past project
- Explore
- University profile
The problem
A longboarding accident in 2012 prompted me to develop a barrier between the wheel and the board.
Making it tangible
I worked with product developer Christopher Wagner to develop the idea. Crowdfunding supported production tooling, and the first manufacturing run fulfilled campaign pledges.
Building the venture
The work extended beyond the prototype into manufacturing and distribution. A 2014 University of Maryland profile documented agreements with more than a dozen retailers.
Recognition
WheelShields won the Baylor New Venture Competition, placed third at the 2014 Cupid’s Cup, and was a winning team in UMD’s 2013 Business Model Challenge.
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